Add alias to a brand / change brand name
5 min read·Updated 12/05/2026
Do you have an unbranded product from a supplier? And do you want to display it on the website, such as House Collection or Own brand jewelry?
Then add an alias to a brand. This way you can use the official supplier data and still display a different brand name on the website.
1. In the menu, click 'Brands'.
2. Find the relevant brand.
3. Click the 'Edit' button.
4. A new screen opens. Enter the desired name under 'Name your customers see (e.g. Own brand).
5. Click the 'Update' button.
The brand will now be displayed as the Alias on the website and in exports. In the 'Assortment' and 'Suppliers' sections, the brand will retain its original name.
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