Establishing link structure

The search engine wants to provide the best answer to the consumer. Therefore, it is important that you clarify what the themes of your website are. This tells the search engine in which area you are an expert. To do this, you first establish a good link structure. This works best according to a pyramid model. Then you can make every page easily findable.

Pyramid model

Theme pages

Determine which themes you want to cover on the website. These are the most important pages on your website about a broad topic you want to be found for. For a jeweler, these are, for example: Watches, Jewelry, Wedding rings, Repairs and a page about the jewelry store. Link to these pages in the main menu.

The link for this theme page is, for example: www.yourwebsite.com/watches

Sub pages

Then you can create other pages per category that fall within this theme. For example, for the theme Watches, you can think of a separate page for men's watches, women's watches, titanium watches, blue watches, or waterproof watches. Make sure that the sub-page contains a link to the overarching theme page. It is also smart to add sub-pages as a dropdown to the menu. The link for this sub-page is, for example www.yourwebsite.com/watches/men

Blog (Sub sub pages)

Finally, it is advisable to use the blog function (Website Builder -> Left sidebar Blog) to post new articles about new collections, for example. Then link from these blogs to the relevant sub-pages. This adds more value to the relevant pages to which the link refers.