Tips for making products or pages more discoverable

7 min read·Updated 18/05/2026

These are 11 tips to make the website more discoverable in search engines

  1. 1

    Improve information on the website page. View this explanation article

  2. 2

    Check / add SEO meta description (for products we already do this automatically with product name, description and product photo): View this step-by-step plan

  3. 3

    Add products to Google Merchant Center (we can offer a link for all products for this).

  4. 4

    Create a Google Search Console account and add sitemap www.yourwebsite.nl/sitemap.xml + request desired pages to be indexed.

  5. 5

    Add more internal links (from menu & homepage) to the different pages.

  6. 6

    Ensure (back)links from other important websites to brand collection pages (such as having a watch blogger write an article and then link to the brand page on your website). Enter the link of the potential partner at https://websiteseochecker.com/domain-authority-checker/ and check the domain authority. It is better to have an authority score of 20 or higher, otherwise you will quickly pay too much for such a link.

  7. 7

    Add blog articles to the website with answers to specific customer questions that you often receive in the store, for example (this signals to the search engine that you are an authority in the field).

  8. 8

    Advertising via Google Ads also stimulates the organic ranking of the website.

  9. 9

    Ensure more page visitors through, for example, newsletters and Social media. Google takes this into account in the value of the website.

  10. 10

    Place more links from Social Media channels, such as Facebook, LinkedIn and Pinterest (create an album and place all photos of pages and products with a link to the page).

  11. 11

    Get more external backlinks by creating an account on websites like Reddit and responding to people's questions, including a link to your relevant website page in the answer (have ChatGPT generate a concept answer if necessary).

With the PrismaNote Boost program, our team can also get started with this for you.

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